Curate with Curious
Insights

We apply data + human insights to put people back at the center of market research. It takes more than a survey to truly understand people.

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We synthesize quantitative findings with qualitative human insights to develop a deep understanding of your target audience.

Make Your Research
Unique

Quantitative data is helpful, but human insights are meaningful. Don’t just collect survey data, gather human insights as well.

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“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

Walt Disney

Who we are

As a forward-thinking, ever-curious global research firm, our mission is to humanize market research. We collect quantitative survey data and add context to reveal new insights. Blending human science with data collection and analysis allows us to understand not only how customers think and feel, but why they think and feel the way they do, giving our clients a 360-degree view of their target audience. By being curious we begin to understand data rather than just interpreting it. It pays to be curious.

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experts to learn more

Our Story

Our chief executive and founder, Manish (Manie) Bahl, spotted a gap in the market research industry that is heavily skewed towards quantitative data. Traditional market research (B2B and B2C) mainly uses a one-dimensional survey data model. Whilst this model is important, Manie believes a modern research approach should begin more broadly, with the recognition that your products and services touch nearly every part of human lives, and found human insights to be the missing connective link in the industry. Manie established Curious Insights with the aim of blending quantitative data with qualitative human insights to help companies make the most of their research investments.

In 20+ years as a thought leader and futurist, Manie has met and interviewed thousands of people and is still learning about human behavior. His experience in corporate market research as well as on the supplier side of the IT industry gives Curious Insights a unique perspective: Manie knows the difficulties involved in running a business as well as how difficult it can be to stop and take time to ask the right questions.

Connect with him to learn how Curious Insights can make your research project unique.

Manish Bahl (Manie)

Chief Executive and Founder

What we offer

We specialize in delivering the end-to-end research needs of Fortune 500 companies, startups, research/ analyst firms, higher education institutions, philanthropies, and funding agencies. At the heart of our services is a data + human insights approach to give our clients the greatest return on their investments.

Our compelling insights are intended to get companies curious about the future by understanding their customers better and empowering leaders to take more effective decisions.

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Big or small, let us help you out
with your next project.

Drop us a line at
[email protected] and our
curious experts will reach out to you

Our Sector Specialisms

Our team works across many industries, often applying our wider experience
from particular sectors to successfully navigate others

Automotive

B2B

Banking & Financial Services

Education

FMCG

Healthcare

Insurance

Media & Entertainment

Research Companies

Retail

Social & Government

Tech

Telecom

Transport & Logistics

Travel & Leisure

We cover all
geographies

“Millions saw the apple fall, but Newton asked why.”

Bernard Baruch

Why Choose Us

We don ́t limit ourselves to investigating the "what?" Instead, we deepen into the "why?" to obtain strategic insights that serve as a tool to drive greater commercial success for our clients. We challenge armchair assumptions about how consumers and decision-makers view the world and live their lives, and ask quantitative and qualitative questions in new ways to give our clients fresh insights.

Our human-centric approach to market research prompts us to Ask Questions Others Are Not Asking. In turn, this gives us an edge we can pass on to our clients in uncovering differentiated and disruptive insights from their research investments.

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Careers

Are you curious?

We are always on the lookout for people with expertise in the area of quantitative and qualitative research.
Reach out to us at: [email protected]