Our chief executive and founder, Manish (Manie) Bahl, spotted a gap in the market research industry that is heavily skewed towards quantitative data. Traditional market research (B2B and B2C) mainly uses a one-dimensional survey data model. Whilst this model is important, Manie believes a modern research approach should begin more broadly, with the recognition that your products and services touch nearly every part of human lives, and found human insights to be the missing connective link in the industry. Manie established Curious Insights with the aim of blending quantitative data with qualitative human insights to help companies make the most of their research investments.
In 20+ years as a thought leader and futurist, Manie has met and interviewed thousands of people and is still learning about human behavior. His experience in corporate market research as well as on the supplier side of the IT industry gives Curious Insights a unique perspective: Manie knows the difficulties involved in running a business as well as how difficult it can be to stop and take time to ask the right questions.
Connect with him to learn how Curious Insights can make your research project unique.