Our chief executive and founder, Manish (Manie) Bahl, spotted a gap in the market research industry that is heavily skewed towards quantitative data. Traditional market research (B2B and B2C) mainly uses a one-dimensional survey data model. Whilst this model is important, Manie believes a modern research approach should begin more broadly, with the recognition that your products and services touch nearly every part of human lives, and found human insights to be the missing connective link in the industry. Manie established Curious Insights with the aim of blending quantitative data with qualitative human insights to help companies make the most of their research investments.

In 20+ years as a thought leader and futurist, Manie has met and interviewed thousands of people and is still learning about human behavior. His experience in corporate market research as well as on the supplier side of the IT industry gives Curious Insights a unique perspective: Manie knows the difficulties involved in running a business as well as how difficult it can be to stop and take time to ask the right questions.

Connect with him to learn how Curious Insights can make your research project unique.

We don ́t limit ourselves to investigating the "what?" Instead, we deepen into the "why?" to obtain strategic insights that serve as a tool to drive greater commercial success for our clients. We challenge armchair assumptions about how consumers and decision-makers view the world and live their lives, and ask quantitative and qualitative questions in new ways to give our clients fresh insights.

Our human-centric approach to market research prompts us to Ask Questions Others Are Not Asking. In turn, this gives us an edge we can pass on to our clients in uncovering differentiated and disruptive insights from their research investments.