In a market research landscape dominated by data, Manish (Manie) Bahl noticed a critical gap — the lack of human connection and insight. He saw that while data is essential, understanding the subtle ways products and services impact lives is what truly brings depth to research. This realization led him to found Curious Insights, a company dedicated to blending quantitative data with qualitative human stories to capture the market's full scope.

With more than 20 years of experience as a thought leader, Manie's extensive interactions across the globe have enriched Curious Insights with invaluable insights into human behavior, setting it apart. He's familiar with the business world's complexities and the significance of asking the right questions.

Curious Insights represents a new approach to market research, prioritizing the human element alongside data. It's about gaining a comprehensive understanding, not just a partial view. With Curious Insights, you'll achieve not just data, but impactful insights that bring your project to life.

We don ́t limit ourselves to investigating the "what?" Instead, we deepen into the "why?" to obtain strategic insights that serve as a tool to drive greater commercial success for our clients. We challenge armchair assumptions about how consumers and decision-makers view the world and live their lives, and ask quantitative and qualitative questions in new ways to give our clients fresh insights.

Our human-centric approach to market research prompts us to Ask Questions Others Are Not Asking. In turn, this gives us an edge we can pass on to our clients in uncovering differentiated and disruptive insights from their research investments.