Who we are
As a forward-thinking, ever-curious global research firm, our mission is to humanize market research. We collect quantitative survey data and add context to reveal new insights. Blending human science with data collection and analysis allows us to understand not only how customers think and feel, but why they think and feel the way they do, giving our clients a 360-degree view of their target audience. By being curious we begin to understand data rather than just interpreting it.
Whether yours is a B2B or B2C industry, Curious Insights can help you collect not just quantitative data detailing how your customers spend their money, but also human behavioral focused qualitative insights revealing the experience they are seeking when they spend, their behavior, priorities, and motivations and what it is really like for them to use your products and services.
Our uniquely curious data + human insights approach allows our clients to develop a more acute understanding of their target audience and make the absolute most of their research investments.
Our Story
Our chief executive and founder, Manish (Manie) Bahl, spotted a gap in the market research industry that is heavily skewed towards quantitative data. Traditional market research (B2B and B2C) mainly uses a one-dimensional survey data model. Whilst this model is important, Manie believes a modern research approach should begin more broadly, with the recognition that your products and services touch nearly every part of human lives, and found human insights to be the missing connective link in the industry. Manie established Curious Insights with the aim of blending quantitative data with qualitative human insights to help companies make the most of their research investments.
In 20+ years as a thought leader and futurist, Manie has met and interviewed thousands of people and is still learning about human behavior. His experience in corporate market research as well as on the supplier side of the IT industry gives Curious Insights a unique perspective: Manie knows the difficulties involved in running a business as well as how difficult it can be to stop and take time to ask the right questions.
Connect with him to learn how Curious Insights can make your research project unique.
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