Why Choose Us
We don ́t limit ourselves to investigating the "what?" Instead, we deepen into the "why?" to obtain strategic insights that serve as a tool to drive greater commercial success for our clients. We challenge armchair assumptions about how consumers and decision-makers view the world and live their lives, and ask quantitative and qualitative questions in new ways to give our clients fresh insights.
Our human-centric approach to market research prompts us to Ask Questions Others Are Not Asking. In turn, this gives us an edge we can pass on to our clients in uncovering differentiated and disruptive insights from their research investments.
“Millions saw the apple fall, but Newton asked why.”
What makes us unique
Our differentiation is the combination of creativity, critical thinking, and openness to learn and grow. When you choose to work with us you can expect the following:
To start with people
We combine data, research, and quantitative and qualitative techniques to truly reveal the individuals behind the numbers.
A 360-degree perspective
Our data + human insights approach provides a 360- degree view of your target audience, making your research project unique.
We have a specialized team of linguists, data analysts, anthropologists, sociologists, and economists to help you develop a new perspective on your business.
We are driven by our innate inquisitive nature to understand the world around us. This passion shows in our work, our commitment to clients, and our drive to make their research successful.
Proprietary B2B and B2C databases
We have robust databases of IT decision-makers (ITDMs), business decision-makers (BDMs), healthcare professionals, educators, students, and consumers to meet your all your research requirements.
Conducting research across the globe can’t be achieved with one standard language. We have access to foreign language resources aided by a strong international partner network.
A wholistic approach
In this interconnected world, a wholistic vision enables us to see the big picture and strike a balance between business, social, and environmental objectives.
We strive to work as collaboratively as our clients allow, because we know that’s not only what gets the best results but also avoids duplication and wasted time.
Walk in your shoes
With our extensive experience working in all the layers of the market research ecosystem, we know the difficulties involved in running a business and how difficult it can be to stop and take the time to ask the right questions.